Shadow Painting: Connecting with Creative Identity
Through Shadow Painting, I transcend mental boundaries, allowing the essence and Creative Identity of spaces and objects to emerge freely, transforming light and shadow into expressive form.
As a designer, my skills have been dedicated to shaping the tangible world, yet my artistic practice is a profound ritual—a meditative journey that connects deeply with the unseen dimensions of creativity. With oils, pigments, and thoughtfully prepared canvases, making each painting an active meditation. Each artwork emerges uniquely, bridging the visible and invisible, and serving as a powerful reflection of Creative Identity in its purest form.
My project at the Convent exemplifies an exercise of creative identity adapted specifically to its space. According to a renowned medium, the location carries a significant spiritual charge due to past deaths. My paintings there, characterized by continuous organic, embryonic, and seminal references, transform shadows into vibrant color, creating a healing effect.
Shadow Paintings is an exhibition at O_Lumen in Madrid during ARCO 2024, showcasing my latest work. Through an intuitive process, I project shadows onto the canvas, allowing light and color to emerge instinctively. What began as an experiment with a family chandelier’s shadows has evolved into a deep artistic exploration, finding its natural home in a sacred space.
Shadow Paintings Catalog
In my series of paintings I work from the shadows, to find the light: the shadows are my means to paint from the Creative Identity, without intermediation of the mind (in the style of what the surrealists called "psychic automatism").
Creative Identity
As a Creative Identity Coach, I help individuals and companies discover and connect deeply with their unique Creative Identity, guiding them in developing a clear and impactful Creative Identity model.
For individuals, this leads to personal alignment, clarity of purpose, and authentic expression. For organizations, the outcomes include internal coherence, uniting all stakeholders around purpose-driven leadership, and a strong external image that fosters conscious communication with their audience.
Through my expertise, clients achieve sustainable growth and success, while simultaneously creating a positive and meaningful impact in the world.
As a Creative Identity consultant, I bring a wealth of knowledge and expertise in business strategy, product design, and conscious leadership, offering comprehensive and effective solutions for my clients. I am passionate about creating a positive impact in their work and creative endeavors, helping them achieve their goals and realize their full potential.
As an Author and Communicator,
I've written the essay NoDiseño, contribute regularly to Forbes, and deliver talks and masterclasses promoting a conscious, authentic approach to creativity. My work helps individuals and organizations align internal purpose with clear, meaningful communication, driving sustainable growth and positive impact.
NoDiseño is a LongSeller essay that weaves together fashion, cultural change, and technology
I propose a new vision of reality through the philosophy of Goods for the Good and principles of Conscious Designpracticed in my brand. It serves as a call to action for a more conscious and sustainable lifestyle, inspiring others to create positive impact through design.
I am thrilled to be a contributing writer for Forbes.
In my articles, I explore the intersection of conscious design, leadership, and business, offering insights and practical strategies for individuals and organizations looking to align their values and actions for greater impact and success.
Click here to go to Forbe’s Baruc section
The "Goods for the Good" video highlights BARUC's commitment to slow fashion and conscious business. The brand exemplifies how fashion can combine style, sustainability, and ethics, making it a prime example of conscious business practices that create both high-quality products and positive impact.
DeFormas TV Program
As the director and host of DeFormas, a weekly art and design show on Telemadrid and an International Emmy Awards finalist, I shared trends, interviewed prominent creatives, and showcased innovative projects. This role strengthened my passion for making art and culture accessible by clearly communicating complex ideas to broad audiences.
Creative Direction
With extensive experience as a Creative Director in fashion and luxury, I've applied the principles of Creative Identityacross diverse projects, consistently prioritizing creativity, quality, and authenticity. My work has significantly influenced brands within these industries.
Click here to visit baruc.com
Baruc champions a universal design concept inspired by the shirt, expressed in four cultural interpretations: kurta, caftan, guayabera, and polo.
The brand is celebrated for exceptional craftsmanship and refined aesthetics, with products available at London's exclusive Connolly Mayfair store.
As a Creative Identity designer, my work involves capturing and expressing the core essence of brands and individuals through design. For example, my collaboration with Adolfo Dominguez resulted in a collection that embodied the brand's essential identity through timeless, universally appealing garments.
HERMÈS & LOEWE
As a Creative Director for visual merchandising, I've developed impactful visual displays and installations for brands such as Loewe and Hermès. My work focuses on creating visually captivating experiences that attract customers, while effectively communicating each brand’s values and storytelling.
Academic Advisory & Teaching
In addition to my teaching experience at institutions such as the Chicago Art Institute, I serve as a Senior Academic Advisor for IE University, where I have contributed to the creation of the new Bachelor in Fashion Design, shaping the next generation of conscious and innovative designers.
Press
Baruc's diverse activities have been prominently featured in prestigious media outlets such as The New York Times, El País, and AD (Architectural Digest), which dedicated a cover story highlighting the brand's distinctive approach.