The values I proposed to transmit are:
Quality
Tradition
Functionality
Sensuality
Time, life, past
The first step was to establish a dialogue:
Hermés as a beam of light
MADRID 27/10/2002
Incorporating artisanal, hand crafted values, and opening a door to fantasy and artistry
BCN 03/04/2003
... and leaving a space to wonder
MADRID 27/ 11/2002
I thought about the installlation as a storytelling script, playing with the influence of the objects, evoking the child´s magical thinking
MARBELLA 05/03/2004
...with a blink of humour: luxury in a domestic environment... for a Hermés store is a bourgeois neighbourhood in Barcelona
BCN 20/05/2003
Create is comunicate, and the message has context: the opening of the Madrid store in 2004 were the epicentrum of the real estate construction boom
MADRID 15/09/2005
... and Valencia was about to inaugurate the AVE (high speed train)
VAL 20/04/2004
through art, we are able to connect with the world os desires...
MADRID 27/10/2004
... and create the perfect framework
BCN 22/10/2004
sometimes, we have to remember that a brand is a brand is a...
MARBELLA 27/10/2004
... either by day or by night
VALENCIA 07/10/2004
but even the oldest traditions can be reviewed in a contemporary language
MADRID 27/11/2004
perfect time to buy a Hermés scarf, or a shoe!
BCN 22/11/2004
